Posts Tagged ‘Ad Campaign’

The Maqui Berry: From Traditional Indigenous Remedy to Modern Antioxidant Superpower



Among the vast landscape of towering glaciers, snow-capped mountains and sun-sprinkled islands that make up the Patagonia region, live a tribe of indigenous Indians called the Mapuche. The Mapuche represent ten percent of Chile’s population and remain the only unconquered group of Native American Indians. Their unmatched strength and stamina in battle has been legendary for generations and has been said to be responsible for their historic victories over the Inca and Spaniards. What is the source of the Mapuche brawn?  Legend has it that they owe their celebrated strength and energy to a small, native berry called Maqui.

 Regarded as sacred by the Mapuche, Maqui is a deep purple fruit that grows exclusively in Patagonia. An essential part of the tribe’s ancient medical practices, it is used both for its nourishment and healing ability. 

The Maqui berry was recently found in clinical testing to hold the highest levels of antioxidants of any known natural food in the world. Antioxidants including anthocyanins and polyphenols are essential in fighting free radicals in the body known to cause cancer and other ailments. Now aided by the Novelle Corporation, which exclusively employs Mapuches to harvest Maqui, the Mapuche will be able to share their precious berry with the world.

While the trend of antioxidant supplements is not new, the industry thus far has been tainted by the poor business practices of Acai – a company currently in litigation for a misleading ad campaign.  The spamming and misinformation spouted by Acai has understandably created a cloud of mistrust concerning this type of supplement.  However, with Maqui the message is clean from ethical indiscrepancies and the fruit in fact features a far greater health infusion.  With two to three times the antioxidant levels than that of Acai the proof is in the putting, or in this case a capsule.  Also available in powder and liquid form, Maqui Superberry retails for $39.95.

A recent social media buzz about Maqui has begun to build on platforms such as Twitter and Facebook.  People are reporting benefits ranging from an increase in energy to healing injuries and improving health deficiencies such as autism.  Though a widespread groundswell of popularity may only now be growing, the Mapuche Indians have needed no tweets of encouragement to stick to what they know: Maqui is one powerful berry.  Form more information, visit www.maquisuperberry.com.